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Apple TRADE SHOW

Subject 

Power

Client 

Apple Inc.

Venue

Mandalay Bay Resort,

Las Vegas, Nevada

Audience

iPhone distributors (primary) 

Technology lovers (secondary)

Our power lies in our rights.

Knowing them and owning them, that is what makes us powerful.

In the upcoming iPhone trade show, visitors will engage with various shapes power can take.

They will get familiar with these powers and realize how easily they could master power.

Going through interactive experiences, visitors

will realize that the power they encounter in the exhibition is featured in the new iPhone. 

Therefore, by selling such a product, distributors will o er a very powerful tool, yet easy to use, to their clients.

TOUCH THE POWER

Power can generate feelings

Power sounds current, like glass or metal

POWER FIGURES

Power figures are multiple.

Like the government or an adult  figure for example

HIDDEN SYMBOLS OF POWER

Religions and News are big power owners Marching banners 

are a way to express a power Power can be held in one’s hands